Features a one-on-one interview with Herb Zettl, a founding scholar in the visual communication field focusing on his background (how he got into the field), his contribution, his critics and his future work. Zettl addresses and provides insight into visual communication from his own perspective.

One of the more recent aspects of mass communication is a focus on visual communication. Using interviews with four of the foundational scholars, this series offers those who study and teach visual communication, a more humanized, personalized approach to understanding theorists and their work. Each program features one-on-one interviews with founding scholars in the visual communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. Each scholar addresses visual communication from a different perspective.

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