SAVE $30 & Get the Complete 4 DVD Set for $289.80! "Media Researchers" provides a bridge for instructors by offering a new approach for teaching and learning theory. Using mass communication scholars as a backdrop, this educational series offers those who study theory and those who teach it, a more humanized, personalized approach to understanding theorists, theory development, and research. As a result, "Media Researchers" enhance students' understanding of, and spark enthusiasm for, original research. Each program features one-on-one interviews with founding scholars in the mass communication field focusing on their background (how they got into the field), their contribution, their critics and their future work. This series includes: Cultural Studies & The Scholarship Of Journalism: James W. Carey, Political Communication & Mass Communication: Steven H. Chaffee and Violence & Television: George Gerbner.